When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, put it this way, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Maybe a few examples will make it clear. When I got into online marketing long time ago, I started promote the keyword, Dog Collar, of course with old way of link building, a lot of sites I used had too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, with very few plain links, you can imagine how this keyword ranks. Now contextual links win the battle, then what? It all boils down to content, as long as you dole out high quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, sherri hill dresses , I build it as a hobby and kept adding good or mediocre content, it’s no way this site will rank, right?, actually, no, much to my surprise that the site actually ranks for quite a few keywords. As we can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, for instance Vehicle First Aid Kit, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, be it your business or search rankings, let’s keep building and maintaining our blogs until end of the day. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, let’s look at this one, Traffic Cone , good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
Last but not least, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s easy and really useful, if you don’t use this tool it’s just too bad.